This site is optimized for IE8/9, Firefox, Chrome and Safari; please upgrade your browser for a better web experience.

Multi-disciplinary Design Studio: Spring 08

This studio occurs each spring semester, with a different project concept each year. In the spring of 2008, six interdisciplinary teams, consisting of graphic designers, interior designers and architects, designed comprehensive branding solutions for an arts and architecture bookstore in downtown Cincinnati’s Over-the-Rhine area. Each team was committed to design the project at every level of detail proposing a package of integrated architectural, interior and graphic design.

The project statement read: A consortium of organizations, including the American Institute of Architects, American Institute of Graphic Arts/Cincinnati Chapter, Architectural Foundation of Cincinnati, Cincinnati Arts Association, and the Cincinnati Preservation Association, seek designs for a new arts and architectural bookstore for a retail location in Over-the-Rhine, downtown Cincinnati. The purpose of the bookstore is to provide a visible presence and public point of reference for consortium member organizations. In addition, the bookstore will serve as the starting point for a program of walking tours of Cincinnati; it should therefore by thought of as a gathering point for people—residents and tourists alike—interested in Cincinnati’s arts, architecture, and cultural life. The space should be arranged to reflect this larger conception of the bookstore, your team’s interpretation of requirements and vision.”

The following represents one of the project solutions. The team branded the store Topographia.

Target Audience: Topographia’s primary target market includes business men and women working in downtown Cincinnati, college students looking for a place to study, artists in need of inspiration and of course the Over-the-Rhine community at large. Topographia looks to develop routine customers with our coffee and food sales, as well as with our store’s overall atmosphere. Gift givers in need of a wide selection of unique art and architecture books are also potential customers. Additonally, tourists taking part in Architrek’s walking tours of Cincinnati are a key target market, with the store acting as a ticket sales point as well as a tour trailhead.”

Concept Development: “The concept for the Arts and Architecture bookstore is Elevation, paying homage to Cincinnati, the City of Seven Hills. The concept has close ties with architecture as well as topographic mapping. The mental and physical aspects of being “elevated” also inspired our design. Inspiration found in art and architecture can be said to elevate the mind just as coffee elevates your senses. The bookstore would also hopefully become an integral part of the effort to revitalize the Over-the-Rhine area, representing the broad concept of economic elevation.”

The Author:

Archives

PDF Downloads

Related Links

  • No bookmarks avaliable.

Popular

  • None found

Latest

  • John Foster speaks on April 12
    no responses - Posted 03.29.12
    John Foster, Head of Talent and Organization for Hulu, will be speaking at Miami on Thursday, April 12 at 6:30pm in Room 1 Alumni Hall. He will be giving an inspiring lecture on the connection between wellness and innovation. Below is a recent blog post from John's blog: jfconnex.com: Be well. Work better. When I think of wellness, I get images of Richard Simmons ... continue
  • What Do We Know About Social Design?
    no responses - Posted 02.28.12
    You are invited to attend a lecture by  designer Mike Weikert entitled: What Do We Know About Social Design? Wednesday Feb 29 at 7:30 in Hiestand 221 Weikert will discuss the emerging field of social design and the lack of clarity and definition around it (not just in the context of the general public, but even within the field of design). Then he'll share experiences from ... continue
  • Apple features Miami Innovation Course
    no responses - Posted 12.27.11
    During the spring of 2011, a team of faculty from the Miami Design Collaborative created a new course entitled CFA111: Innovation, Creativity & Design Thinking. The faculty involved came from Graphic Design, Architecture, Interior Design, Engineering, Interactive Media Studies and Marketing, and the 80 students that enrolled represented all the divisions of the university, including Education, Business, Humanities, Sciences, Fine ... continue
  • Experiencing Arts & Culture: Paris 2012
    no responses - Posted 10.31.11
    During the summer of 2012, four multi-disciplinary faculty from the School of Fine Arts are collaborating to create a new thematic sequence focused on the integrated arts. Students will travel to Paris for an immersive series of three courses that focus on the global importance and impact of the integrated creative arts (e.g.: architecture, interior design, theatre, studio arts, graphic design, ... continue
  • Year of the Arts & Design for Social Impact
    no responses - Posted 10.10.11
    Academic year 2011-12 has been officially named the “Year of the Arts” at Miami University. As described on the School of Fine Arts website: “Each and every year, the arts at Miami University inspire, educate, and inform the campus community and region from the classroom to the stage with over 200 performances, exhibitions, and special events. To honor the invaluable ... continue
  • Acton Lake Watershed Research Center Multi-disciplinary Project
    no responses - Posted 08.10.11
    The Multi-disciplinary Design Studio had a unique opportunity this spring (2011) to participate in the designing phases of an NSF Grant proposal for a Watershed Research Center at Acton Lake (near Oxford, Ohio). Collaborating architecture, interior and graphic design students in four different design teams, students were asked to design and develop information and exhibit graphics that would potentially be ... continue
  • Acton Lake Watershed Research Center
    no responses - Posted 08.09.11
    a multidisciplinary design project by Samantha Perkins The Multi-disciplinary Design Studio had a unique opportunity this spring (2011) to participate in the designing phases of an NSF Grant proposal for a Watershed Research Center at Acton Lake (near Oxford, Ohio). Collaborating architecture, interior and graphic design students in four different design teams, students were asked to design and develop information and exhibit ... continue