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Armstrong Interactive Capstone

Armstrong Interactive (AI), is a client-based consulting experience and is the capstone course of the Armstrong Institute for Interactive Media Studies. AI contracts with corporate and non-profit clients to develop digital solutions to their operational problems. Over the course of one semester, a team of students, from disciplines as diverse as marketing, computer science, graphic design, communication, technical writing, management, and more, work with the client charge to develop a “live” solution to the client’s problem.

This course is team taught by AIMS faculty and led by a student project manager. A condition of working with AI is that the solution actually is going to be used. Past AI projects have included:

  • Touch screen kiosks for Target stores
  • Online training for HP
  • Handheld application for Cintas
  • Online training and certification for P&G
  • Online dashboard for Convergys
  • Web presence and e-commerce for Taft Museum of Art
  • Strategic Business Recommendations for Bank of America
  • Re-branding and New Web Presence for Petters Group Worldwide
  • Usability and Redesign for uBid
  • Visual Search Engine for P&G
  • Interactive Donor Prospect Tool for Miami University
  • and more…

During the fall semester of 2007, the team designed a knowledge management tool for P&G’s Consumer Knowledge Management division, which was an online tool that allowed CMK employees to find, connect, and enhance past research studies and other media.

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